Africa's most complete
telco-powered
insights
engine
.
MTN-i brings together the data, AI, product, engineering, go-to-market and partnership capabilities of MTN to answer the biggest questions facing businesses, governments and societies. We turn MTN's unique scale into practical, responsible insight that shapes better decisions, unlocks new growth, improves services and creates meaningful impact across Africa.
Four pillars. One intelligent advantage.
Four capabilities available today. Built to work together, they're the engine behind everything MTN-i does.
i.Reach
See more of your market than your own data can show.
i.Reach uses permitted customer, device, usage, connectivity, location and behavioural signals. Together they help you understand relevant audiences and activate eligible segments across supported programmatic and channels.
- Find the right target customers for new acquisition in digital lending, PFA, & consumer banking services
- Sharpen segmentation & targeting for cross-sell and up-sell activity
- Facilitate digital onboarding, dormancy reactivation, etc.
Impact: Improved marketing ROI and customer satisfaction
i.Locate
Africa moves. We show you the pattern.
Footfall and mobility analytics to enhance Point-of-Interest insights, infrastructure optimization, etc.
- Combine time-series mobility patterns with location intelligence to place facilities where target customers will be
- Enable smart field activity for agent placement and Zest merchant acquisition
Impact: Highly optimized branch, agent, and ATM network planning
i.Trust
Reduced fraud. More customers. Same week.
Identity, authentication, anti-fraud, credit, & underwriting solutions based on telco signals.
- Mitigate multiple fraud vectors while providing a seamless customer experience
- Sharpen risk assessment for digital lending and drive scale among new customers with NPL discipline
Impact: Reduced fraud & NPL losses, along the E2E customer lifecycle
i.Know
Data-driven Organization and AI operationalization consulting based on our own lived experience.
- Understand your data maturity
- Deploy tested & trusted toolkits to accelerate transformation
- Build the Change Management engine to make AI. transformation real
- Manage costs
Impact: Monetise your data and realise group-wide AI impact faster
From signal noise to systems that flow.
Every engagement starts the same way, with a volume of disconnected signals. It ends with intelligence flowing into every part of the organisation. Scroll to see the journey.
01 · Discovery
01 · Discovery
Start in the noise
Millions of raw signals arrive daily: movement, transactions, network events. We sit with your teams to find the questions that turn that noise into something worth acting on.
02 · Architecture
Give the data a shape
We design the model around your decisions first. Signals get structure: what feeds what, what answers what, and what's just noise to discard.
03 · Build
Converge to one view
Telco, geospatial and third-party sources fuse into a single intelligence layer. Our DDO & AI consultants build it embedded with your teams.
04 · Ship
Flow into the business
Insight starts routing into the places decisions actually get made: marketing, risk, operations, planning, built as pathways your teams use every day.
05 · Support
Every pathway keeps growing
We stay embedded. Each stream compounds over time: more coverage, sharper models, new use cases, so every part of the business keeps gaining.
Organisations already building with MTN-i
A growing roster across banking, telco, media and fintech.
How we show up.
Ownership to the point of impact
We stay involved through the decisions the work informs.
Insights you can act on
We answer the questions that move markets, cities and lives, in language anyone can act on.
Embedded with your team
Our consultants build with your teams, inside your context, so capability stays behind when the project ships.
Built for African realities, responsibly
Models, coverage and ground truth, designed from the ground up for the markets we operate in, and governed the way they should be.
Bring the question. We do the rest.
Have a growth, risk, reach or infrastructure question that only scale can answer? Tell us what you're trying to decide, and we'll show you what the data already knows.
Aggregated. Anonymised. Auditable.
Every insight we produce is derived from aggregated, anonymised data. No individual is ever identified, exposed, or accessible. That holds true in every product and every market.
Fully Anonymised
All data is aggregated and anonymised. No individual user information is ever exposed or accessible.
Regulatory Compliant
Fully compliant with GDPR, POPIA, and local data protection regulations across all operating regions.
Transparent Methods
Clear documentation of data sources, aggregation methods, and statistical techniques used in our insights.
The Data and AI business of MTN. Telco signals and geospatial data, shaped into findings you can act on.